Having Beauty Without Breaking Function
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Every now and then the phrase “form vs. function” is brought up in the design world. Although it does seem like a compelling question of whether to give up the beautiful aesthetics of your design, its form, in exchange for better function, we don’t think you necessarily have to lose one over the other. “Form vs. function” implies that it’s either one or the other: either you have an extremely high functioning design--but its aesthetics are all bland; or you have exquisite design, bursting with creativity--but the design doesn’t function all too well.
In fact, not only do we believe that you don’t have to give up either form or function, but we also reckon that the two actually complement each other!
Beauty and function can coexist and strengthen each other. In order to explore this idea, let’s take a look at the art form that we are best at: web design. Form and function are both highly important to web design.
38% of users will leave an unresponsive or unattractive website. This means that first impressions certainly do count when we are dealing with web pages. Form is a crucial component of web-design because it has an immense impact on public users who are going to make judgments based on a website’s form--and users are quick to react solely based on aesthetics. Bad form could mean a lower level of customers for a company, solely because the company’s website fails to take note of good form. When doing a Google search, you’ve probably noticed that it takes you less than two seconds to enter a site, dislike the looks of it, and press the back arrow. That is how crucial the first page of a website is!
While form is important, this certainly does not mean that function can be lost. If you’ve ever found yourself lost in a webpage, unsure how to get to what you wanted to find, this means that that web design failed to attain function, a core component to design. A website user must be able to direct themselves with ease, and accomplish the task that they set upon themselves in clicking on the website link. Without function, there’s no point to a webpage!
Since form and function are both absolutely necessary to design, and specifically to web design, neither can be given up for the other.
The good thing is that when you succeed in having both form and function, the design’s responsiveness multiplies! In web design, if a web page is beautiful, it passes the first test (the first impression) by the user, and the user stays on the website. The second test that a website design must undergo is if it is highly functional. If the user can direct themselves with ease, then they can complete whatever it is that they wanted to do on the website. At this point, the beauty of the web page makes it even easier for the user to navigate through the website, as it makes the digital ride even more enjoyable. We can say the exact same thing about the non-digital world: wouldn’t you rather take a scenic drive by the coast over one through a gloomy city?
However, encompassing both form and function in your web design can be challenging, especially if you’re new to these terms. That is why Vimbly Design is here to help! Contact us here.