Having Beauty Without Breaking Function

Every now and then the phrase “form vs. function” is brought up in the design world. Although it does seem like a compelling question of whether to give up the beautiful aesthetics of your design, its form, in exchange for better function, we don’t think you necessarily have to lose one over the other. “Form vs. function” implies that it’s either one or the other: either you have an extremely high functioning design--but its aesthetics are all bland; or you have exquisite design, bursting with creativity--but the design doesn’t function all too well.  In fact, not only do we believe that you don’t have to give up either form or function, but we also reckon that the two actually complement each other! Beauty and function can coexist and strengthen each other. In order to explore this idea, let’s take a look at the art form that we are best at: web design. Form and function are both highly important to web design.   Form  38% of users will leave an unresponsive or unattractive website. This means that first impressions certainly do count when we are dealing with web pages. Form is a crucial component of web-design because it has an immense impact on public users who are going to make judgments based on a website’s form--and users are quick to react solely based on aesthetics. Bad form could mean a lower level of customers for a company, solely because the company’s website fails to take note of good form. When doing a Google search, you’ve probably noticed that it takes you less than two seconds to enter a site, dislike the looks of it, and press the back arrow. That is how crucial the first page of a website is!   Function  While form is important, this certainly does not mean that function can be lost. If you’ve ever found yourself lost in a webpage, unsure how to get to what you wanted to find, this means that that web design failed to attain function, a core component to design. A website user must be able to direct themselves with ease, and accomplish the task that they set upon themselves in clicking on the website link. Without function, there’s no point to a webpage! Since form and function are both absolutely necessary to design, and specifically to web design, neither can be given up for the other.  The good thing is that when you succeed in having both form and function, the design’s responsiveness multiplies! In web design, if a web page is beautiful, it passes the first test (the first impression) by the user, and the user stays on the website. The second test that a website design must undergo is if it is highly functional. If the user can direct themselves with ease, then they can complete whatever it is that they wanted to do on the website. At this point, the beauty of the web page makes it even easier for the user to navigate through the website, as it makes the digital ride even more enjoyable. We can say the exact same thing about the non-digital world: wouldn’t you rather take a scenic drive by the coast over one through a gloomy city? However, encompassing both form and function in your web design can be challenging, especially if you’re new to these terms. That is why Vimbly Design is here to help! Contact us here.

When Do People Access the Web on their Phones?

In the past decade, mobile minutes spent online has been on the rise, that in 2014 more time online was spent using mobiles than using desktops! Data shows that users spend the most time on their phones to go online in the evening to night time. So what are people doing that makes them switch to their phones instead on use their desktops? Nowadays, almost everyone in the United States has a smartphone. Having a smartphone on hand makes the internet extremely accessible. Back in the day, when we all were still using our Nokia’s and Blackberry's to make phone calls, internet access on our phones was a luxury. However, things have changed, drastically! With access to LTE or other internet services, as well as free wifi in almost any restaurant or public space, we have full access to information online at any moment of the day. People like to use their phones to make quick searches. This means that any ideas that pop into a person’s mind throughout the day--perhaps a dinner craving, an addition to one’s bucket list, or an idea for a Christmas gift--can be quickly searched using Google.  During the evening time, when people tend to be out of work or enjoying their downtime, they can compile all their thoughts throughout the day and complete any goals--booking that dinner reservation, or purchasing the Christmas gift online. The evening downtime is when everyone can delve into what interests them on the internet. This means that companies should being making a huge effort to get consumers’ attention, and once their attention is grasped, the consumer must be able to get to know the company with ease. This requires a responsive website--one that enables user to navigate through the web using their mobile phones.  People reach company websites not only through Google searches, but also through social media. In fact, people in the United States spend about 35% of their time online while they’re on their phone on social media, which means that companies must be successful in making their digital platforms accessible by all devices, since many services are reached through social media. If someone accesses your website through their phone and has a hard time navigating, you could potentially lose a customer! Don’t make the mistake of skipping mobile compatibility with your web designs! At Vimbly Design, mobile compatibility is a given in all of our projects. Check out some of our work (on your phone or on a desktop) to see for yourself! ​

Teamwork in Design

Designing may seem like a very independent type of work, and although many designers tend to work on their own, teamwork can be incredibly beneficial in the design world.  Some people simply enjoy working alone, or might have had negative experiences working with groups, perhaps by being involved in stressful group projects in the past, in which the group was unable to create a productive group dynamic. However, we’re all aware that teamwork has its benefits: take the saying, “two heads are better than one.” With teamwork, we not only can get so much more done in less time, but the actual quality of our work can be improved! Have you ever felt so proud of your work, only to come up against what seems to be endless negative feedback upon showing your work to someone else? When you are the sole executor of a project, not only can it get lonely, but you tend to become biased towards your own work. When working in a group, however, the communication along the way allows you to get continuous feedback, so that the end product can satisfy the public. Additionally, by simply expressing your ideas out loud, you can see the explicit response that your ideas get, and change your designs more naturally.  No two people in a team are the same, and although this may seem like an issue, it is actually what makes a team stronger and more versatile. Since we’re all better at some things more than others--some people have perfected the art of organizing, others burst with creativity, some are better with numbers--by combining all these skills, we can create a mega-group that functions at a higher level than a sole individual could.  In design, a good designer isn’t simply a creative cookie--one also needs skills that attribute to the other parts of the design process: planning, perfecting, and executing one’s design. A team of designers, on the other hand, can master the design process by building on one another’s strengths. Teamwork is especially important when it comes down to web-design, as it requires knowledge of how to build the design on a computer and make sure that the design is fully operable by the public. This necessitates a certain level of specialization and abundant feedback. At Vimbly Design, we work as a team, allowing each of us to specialize in what we do best--and we feel the benefits of this process! If you’re having trouble working alone on your web-design, or aren’t getting the positive response that you’d like on your designs, contact us and we will use our collaborative design team to solve your problems! ​

8 Websites that Evoke Different Colors and Emotions

You experience hundreds of emotions every day. In fact, your emotions are vulnerable to countless factors--and one extremely important factor that you may not explicitly know of is color. Color impacts your feelings in ways you probably don’t even realize. This very Vimbly Design web page is making you evoke certain feelings simply because of the colors we incorporate in our web-design.  How do websites utilize colors in their design?  1. KitKat Red is used all over KitKat’s website. Red is associated with energy, strength, power, passion, and love. Because it is the color of blood and fire, it is emotionally intense. KitKat has a strikingly red interface that instantly catches your attention. The very use of red in KitKat’s branding is a good way in marking their chocolate product as something you can eat at any time. It creates excitement, and they portray that excitement simply through color in their web-design!    2. EasyJet Orange is all over EasyJet’s website! The color orange is associated with happiness, creativity, determination, and success. It is the color of citrus and fall leaves. EasyJet utilizes orange in their website to catch the attention of its viewers--because orange has high visibility, it creates a bold impact on the viewer of the webpage, exciting them to travel and encouraging them to follow through with their flight booking.     3. Postmark Yellow is associated with happiness, intellect, and energy. Being the color of the sun, it produces energy and gets our attention. That’s why many taxicabs choose the color yellow so that they are noticeable to the eye. Postmark attracts the attention of its page-viewers by incorporating yellow in its website. Since yellow is a spontaneous color, it goes well with the company’s very purpose: that emails are time-sensitive. See how color can complement a company's message?    4. TerraCarbon Green is associated with fertility, freshness, safety, and harmony. It is the color corresponding with nature, but also symbolizes money. In TerraCarbon’s website, we chose green to connect their theme with nature and finance. Their page evokes the beauty of nature, and creates a secure emotional response--financial and natural security.    5. Brightspeed Blue is used in Brightspeed’s sleek web-design. Blue is associated with depth, wisdom, and truth. It’s the color of the sky and sea, and is thus a tranquil, calming color. Brightspeed uses blue to promote their financial services, successfully creating a sense of stability and security simply through use of color.     6. J Lewis Therapy Purple is associated with royalty, dignity, creativity, and extravagance. J Lewis Therapy evokes tranquility through their purple web-page. The purple tones are the perfect first impression of superior health.     7. Esteem Builders Coaching White is associated with light, innocence, cleanliness, and perfection. The whiteness of snow means we correspond white things with purity. Esteem Builders Coaching uses white because of the color’s positive connotation. It creates a feeling of coolness and cleanliness.    8. Feisty Fitness  Black is associated with death, power, and elegance. The use of black in Feisty Fitness’s website completely evades black’s negative connotations, and successfully denotes strength--it vibrates the feeling of power, which is perfect for their fitness message. It’s a powerful color, and we definitely feel the power here!   Colors have more of an effect on you than you may realize, so it is important to consider color options when designing your own website. You don’t want to be evoking the wrong emotions that could potentially expel people from your website. With our experience, Vimbly Design can help you choose the perfect color to evoke just the right message for your brand. Contact us or check out our recent work today!  

Vimbly Team Takes on Halloween In Style!

​This year, the Vimbly team took on Halloween in style! Partnering with UrLife, we took footage of us stirring up the NYC streets. We walked over to Chipotle in full costume, and continued our Halloween workday in character. Check out Buzz Lightyear, the Joker, Lola Bunny, King Kong, and more, work together to get a burrito in style in the video above!

Minimalism in Design

Minimalism is about doing more with less, but it’s more than just the process of simplification. In the art world, minimalism is a style that gets to the point of the design. It is the removal of clutter, and gets its beauty from its bareness.

While minimalist design removes certain elements from the design plane, it promotes the purpose of the design. We can think of it as the difference in our productivity between when we attempt to multi-task, versus when we direct all our attention to one specific goal. We can get so much more done when there is simply less clutter in our lives and schedules.

What is Branding and Why is it Important?​

Gone are the days of simple three line advertisements in the newspaper. Modern marketing is much more complex and challenging; it requires skill, strategy, and technique. But, step one in marketing your way to the top is creating a strong brand or branding.

If you’re wondering what exactly branding is, ask yourself, what makes you drink a Coca Cola, slide into a pair of Levis, or purchase Nikes versus their competitors? It is the story these companies communicate to consumers every day. Nike, whose name is taken from the the winged Greek goddess of victory, along with it’s signature “Just Do It,” slogan promotes the message of speed and invincibility. It's the message consistently conveyed throughout the years and throughout the media, that a pair of Nikes will make us the fastest, the strongest, and the best version of ourselves.

5 Websites for Major Design Inspo

Much like writer’s block, designers, as well as any artist, can find themselves being...stuck (stuck in a rut, stuck on a color scheme, stuck in the design process). With outdated widgets and graphics, and similar template every time you try to rebrand, it’s easy to feel like your website might be falling behind. Fortunately, at Vimbly Design we have a cure... we get a large dose of design inspo from these five awesome websites:   1. The Cool Club  Based out of Amsterdam, The Cool Clubs sells card games and posters with their signature and unique illustrations of icons such as Biggie, James Brown, and Oprah. What we love about this website is the cohesiveness of their illustrations and the animations that bring their work to life. Its minimalism make the website super easy to navigate. Plus, their choice of color scheme makes the whole page easy on the eyes.     2. Candere Cruising  Seattle’s only private cocktail cruise line boasts a website whose imagery make you feel like you are drifting away at sea. Decked in ocean blues, and images of the Seattle skyline, every page is more tempting than the last. The large call to action buttons make finding what you’re looking for super easy. The best part is that the webpage adapts to any screen size without losing its quality or usability.     3.  Paul Valentine California’s Paul Valentine designs gorgeous luxury timepieces at an affordable price. And their website reflects just that—an air of elegance and luxury. It’s unique loading animation draws you in from the get go. The large high quality images of their watches against the solid background allow customers to appreciate the unique details of each piece and keep the website uncluttered. We also love that the website is accessible in four different languages!      4. Loudest Yeller Bike Tours The website for one of the top bike tours in our very own NYC manages to seamlessly incorporate a video background with major highlights of their tours. The call to action buttons quickly and efficiently direct customers to the two most important features of the website. The typography and use of color also help quickly and clearly describe the business’s purpose while keeping the look fresh. Widgets throughout the website are strategically placed to avoid messiness, but also make everything easy to find: from their Instagram posts to their tripadvisor reviews. The highlighted testimonials on their homepage gives the viewer social proof of the company’s success.     5. G-Star Raw This luxury denim company makes sure that their uniqueness comes across not only in their fashion, but also in their web design. Their blue jeans are animated and scattered throughout the screen making it a very creative e-commerce page. The design (quite literally) brings the jeans to life.  Moreover, its unique use of fonts paired with the animations and quality photography manage to give the web page depth and a three dimensional effect.   Inspired by these awesome websites? Looking to revamp your own? At Vimbly Design, we work to build websites that are not only personalized but genuinely creative. We strive to impress you and your customers with a website that is beautiful and easy to use. And who knows? Maybe your site will become a source of “design inspo” for others.  PS. Check out more great websites here! ​

How Technology Changed the Design World: Computers Revolutionizing Design​

Technology has taken us from using pens and paper, where we are limited to our skills of coordination, to working on computers to construct intangible structures behind a screen that can come alive with the click of a button. Technology seems to have made a huge impact on every aspect of our lives, and the world of design could not escape technology’s magic, either.  There’s a certain precision that comes along with computer intelligence that no human being can master. So when we pair technology with design, more creative individuals can express their innately creative selves, without necessarily having the skills to put their thoughts down manually on paper. Every one of us has a brain overflowing with creativity, but we all have different modes of translating the creativity within us to something tangible that others can appreciate. Technology adds another outlet of expressing one’s creativity in design, through the computer. Technology has made design more accessible to more people--and we get to taste the benefits of this addition. It isn’t just physical objects that are in need of a design process. Now that we spend more than an average of six hours daily online, technological design is crucial in determining where we spend these hours of our day. With over a billion websites on the world wide web, a design that is not pleasing to the eye is not worth our time, just as an ugly piece of furniture would have no place in our home.  The assessment portion of the design process is not lost in this age of technology; with the help of analytical softwares, we can statistically assess whether a certain design is successful or not. Just as a car needs both aesthetics and driving capabilities, computerized design must be aesthetically pleasing as well as efficient in its use. At Vimbly Design, we put our designs to the test, and have seen how the improvement of design has an incredible impact on the amount of views a web page receives.  Technology has enlarged the world of design by creating numerous marginal outlets for creative individuals, and simultaneously, design has managed to shape technology by edging into the realm of computers. If you'd like to see the proof of design's impact on your own work, contact Vimbly Design now or check out our work today!  


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